Al-Muhaidib Punjabi Rice, Mayar Food

Truck advertising for Punjabi rice

Al-Muhaidib Punjabi Rice, Mayar Food

Client: Mayar Food
Sector: Food
Services: Outdoor advertising, Packaging visuals
Year: 2025

Truck advertising for Al-Muhaidib Punjabi rice from Mayar Food: the new sack set on a mound of rice, in a red and a white version for the big and the small trucks, with the sack visuals that go with it.

Sketch of the approved idea: the sack on a mound of rice

Big truck design, red

Big truck design, white

Small truck design, red

Small truck design, white

The hand-lettered line

Layout studies for the line and the sack

Sketch: sacks with the farm

Concept: sacks with the farm

Sketch: rows of sacks

Concept: rows of sacks

Hand sketch of the royal chair idea

Concept: the royal chair with curtains

Concept: the chair with rope barriers

The Punjabi Al Muhaidib rice sack

Sack weave and stitching

Next projectSaudi Culture Memory CenterAn identity for the memory of Saudi culture