Madloul

madloul is a Saudi brand transformation company, building brands that can lead transformation.

Our work

Trusted by institutions, challengers and everything between

Saudi Culture Memory CenterChemistryDammam SouqAl WoroudSellfishWebrewArbah CapitalEventtechSaudi Culture Memory CenterChemistryDammam SouqAl WoroudSellfishWebrewArbah CapitalEventtechSaudi Culture Memory CenterChemistryDammam SouqAl WoroudSellfishWebrewArbah CapitalEventtech

Our work, from petal to planet

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Dinar

For the “Dinar” project, we crafted a cohesive brand ecosystem by redesigning the logo and custom typography.

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Saudi Culture Memory Center

We developed the logo and visual identity for the Center of Saudi Cultural Memory to reflect its role in preserving cultural memory through a contemporary system that brings heritage and technology together. The identity was built around three core pillars of the Center's work: inventory, documentation, and archiving.

Saudi Culture Memory Center, cover

Arbah Capital

We repositioned Arbah Capital to reflect its evolution from a traditional investment firm into a more established investment house and asset manager. The work included developing the brand strategy and redesigning the logo and visual identity to convey trust, clarity, stability, and institutional discipline.

Arbah Capital, cover

Dammam Souq

We developed an integrated place identity for Dammam Souq, created to revive its presence and reconnect it with the city's memory and historic market culture.

Dammam Souq, cover

Al Woroud

We repositioned AlWoroud to reflect its evolution from a traditional real estate company into an integrated real estate investment manager that develops, owns, and actively manages high-value assets with a long-term approach to sustainable value creation.

Al Woroud, cover

Our process, crafted through decades of shared experience

Think

We read the soil to find where ideas take root, uncovering opportunities, directions, and missions.

Create

We coax the invisible into the inevitable, crafting identities and systems to support your growth.

Build

We engineer scalable digital products and experiences ready for real-world impact.

Scale

We tend and graft, evolving your footprint so that you may bear fruit.

All our constellations, under one sky.

We follow a clear methodology that begins with analysis and ends with activation — discovering, defining, designing and activating brands built to lead transformation.

Our Approach