LaMiche
Brand Identity for Bakery
LaMiche is a bakery with the spirit of a French home. Its identity grew from a single image: the window of a French house, with the smell of fresh bread drifting out of it.
The challenge
We wanted an identity you could almost smell before you saw it, carrying the warmth of the bakery from the first glance.
The idea
We hand-drew a series of French windows, each in its own style, with a different bake looking out through every one. The window became the language of the identity across all of its applications. The palette is PANTONE 7481 C green and black, with PANTONE 1585 C orange as the accent, set in Regulator Nova.
