Dammam Souq
Overview
We developed an integrated place identity for Dammam Souq, created to revive its presence and reconnect it with the city's memory and historic market culture.
The work included the logo and visual identity, supported by a unified brand system that connects the different market areas while giving each district its own color and visual cues. The identity was extended across wayfinding, place information, printed materials, and on-site applications to improve navigation, strengthen belonging, and create a clearer and more vibrant visitor experience.
Categories
- Place Branding Strategy
- Logo & Visual Identity Design
- Wayfinding System
- Brand Identity
- Markets & Urban Destinations
